Energy Micro named finalist of prestigious 2010 EE Times ACE Award for Startup of the Year

Oslo, Norway, March 11th, 2010 – Energy Micro, the energy friendly microcontroller company, has been named as a finalist in TechInsight's EE Times Sixth Annual Creativity in Electronics (ACE) Awards (www.eetimes-ace.com) in the Startup of the Year category.

The award is presented to a venture capital (or pre-IPO financed) start-up (under three years in business) electronics manufacturing (device or system) company that demonstrates excellence in business development and/or technology development processes with the potential to become a technical or market leader in the global electronics industry.

Energy Micro President and CEO Geir Førre said: "We’re really honoured to be showcased in this way by the ACE Awards at this early stage in our evolution. The nomination reflects the hard work of a young and forward-thinking team of people, which is most pleasing. Our design team has produced the world’s most energy friendly microcontroller and the ACE nomination recognises the team’s fantastic achievement."

Energy Micro is a fabless semiconductor company founded in Oslo, Norway in 2007. The company’s mission is to provide the world's most energy friendly microcontrollers. In October 2009, Energy Micro launched its first product, the ultra low power EFM32 Gecko microcontroller family, based on the ARM® Cortex™ M3 microcontroller architecture.

EFM32 has been proven to consume a quarter of the energy required by all existing 8, 16 or 32-bit microcontroller solutions. Today the company employs 30 people, has a sales office in the USA and already operates a worldwide network of distribution partners.

The EE Times Annual Creativity in Electronics (ACE) Awards celebrates the creators of technology who demonstrate leadership and innovation in the global industry and shape the world we live in. Awards will be presented on April 27th during the Embedded Systems Conference Silicon Valley. Awards are presented in 11 categories and are judged by the editors and a blue-ribbon panel of industry experts, comprised of the leading voices of academia, industry and Wall Street executives.

"The 2010 finalists represent the execution of forward-thinking technologies and creativity that captures the imagination of consumers, illustrating the influence that electronics and embedded design professionals have on today’s culture" said Junko Yoshida, editor in chief, EE Times.

For further information and reader enquiries:

Øyvind Borgan, Energy Micro AS, PO Box 4633, Nydalen, N-405 Oslo, Norway

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Tel:+47 23 00 98 00
Fax:+47 23 00 98 01
www.energymicro.com

For further information or to discuss feature article opportunities:

Rob Davies, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

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Tel: +44 (0)1225 470 000
Fax: +44 (0)1225 470 047
www.publitek.com

About Energy Micro
Energy Micro develops, markets and sells the world's most energy friendly microcontrollers, based on the industry leading ARM® Cortex™-M3 32-bit architecture. The company was founded in 2007 by experienced semiconductor professionals with previous expertise from Chipcon, Texas Instruments, Atmel and Nordic Semiconductor. More information on Energy Micro is available at www.energymicro.com

About EE Times Group
EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network ‐ EE Times, TechOnline, DesignLines, and Embedded.com ‐ across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end‐to‐end services ranging from next‐generation marketing, integrated media and research. www.eetimesgroup.com

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities ‐‐ from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists ‐‐ with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

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