ZLG partner with Energy Micro in China

Oslo, Norway, January 11, 2011 – Energy Micro, the energy friendly microcontroller and radio company, has today announced the appointment of ZLG as an approved distributor of its ultra low power ARM® Cortex™ based Gecko MCU and EFR4 Draco radio devices in China.

Specialised in the provision of cutting-edge programmable semiconductor solutions, ZLG will support the Energy Micro product range through a country-wide technical seminar programme and a soon to be announced University project. It will also create a dedicated Energy Micro product management and field application engineering team.

ZLG Owner and CEO, George Zhou said, “We have an in-depth experience of designing with ARM-based microcontrollers and are facing rapidly increasing demands for highest-efficiency semiconductor solutions. Energy Micro’s energy friendly products therefore make a great fit in our product portfolio and respond directly to strong customer need in a broad range of energy sensitive application areas.”

Energy Micro’s VP of Sales and Marketing for the Asia Pacific region, Andrea Marchi added, “Energy saving and achieving the longest possible battery life have become paramount concerns for many product designs and low power microcontroller and radio devices have a critical role to play. ZLG reach into many market sectors in China where our EFM32 Gecko and EFR4 Draco products can provide really significant advantages and we look forward to a long and successful partnership.”

Picture caption: Jeff Su, Energy Micro’s Sales Director for Greater China, George Zhou, ZLG Owner and CEO, Andrea Marchi, Energy Micro’s VP of Sales and Marketing for the Asia Pacific, and Amen Leung, Senior FAE at Energy Micro, give the thumbs up for the new partnership.

For further information and reader enquiries:

Øyvind Borgan, Energy Micro AS, PO Box 4633, Nydalen, N-405 Oslo, Norway

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel:+47 23 00 98 00
Fax:+47 23 00 98 01
www.energymicro.com

For further information or to discuss feature article opportunities:

Robert Jones, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

Tel: +44 (0)1225 470 000
Fax: +44 (0)1225 470 047
www.publitek.com

About Energy Micro
Energy Micro is a global provider of energy friendly microcontrollers and RF transceivers based on the ARM® Cortex™ processor core. Consuming a quarter of the energy of competing products, the company’s ultra low power EFM32 Gecko MCUs and EFR4 Draco radios target energy sensitive applications, including smart metering, building automation, security systems, portable health and fitness equipment and smart accessories. The products are supported by Energy Micro’s Simplicity Studio, an easy-to-use software console helping to reduce embedded system development times by a half. Energy Micro is backed by leading Nordic venture partners, Northzone Ventures and Investinor. Further information is available at www.energymicro.com

Ref: EM078

Press Pictures