Energy Micro appoints new distributor in China

Oslo, Norway, June 2011 – Energy Micro, the energy friendly microcontroller and radio company, has announced the appointment of Honestar Technologies as a distributor for China. Honestar will support Energy Micro’s complete portfolio of energy friendly ARM® Cortex™ based EFM32 Gecko MCUs and EFR4 Draco RF transceivers for ultra low power applications.

Headquartered in Shenzhen, China, with subsidiaries in Beijing, Chengdu, Hong Kong, Shanghai, Qingdao and Xiamen, Honestar was established in 2000. The company provides distribution solutions and technical support for a broad range of market segments including consumer electronics, green energy, wireless communication, meters & instruments, and PC peripherals.

Jeff Su, Energy Micro’s newly appointed Sales Director for Greater China said, “Energy efficient design has become increasingly important for businesses throughout China, and there is a growing demand for Energy Micro’s range of ultra low power microcontrollers and radios. Honestar’s position as a leading semiconductor distribution specialist, along with its experience in energy sensitive solutions, makes the company an ideal partner to help accelerate Energy Micro’s growth in China”.

For further information and reader enquiries:

Øyvind Borgan, Energy Micro AS, PO Box 4633, Nydalen, N-405 Oslo, Norway

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel:+47 23 00 98 00
Fax:+47 23 00 98 01
www.energymicro.com

For further information or to discuss feature article opportunities:

Janice Fenton, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel: +44 (0)1225 470 000
Fax: +44 (0)1225 470 047
www.publitek.com

About Energy Micro
Energy Micro is a global provider of energy friendly microcontrollers and RF transceivers based on the ARM® Cortex™ processor core. Consuming a quarter of the energy of competing products, the company’s ultra low power EFM32 Gecko MCUs and EFR4 Draco radios target energy sensitive applications, including smart metering, building automation, security systems and portable heath and fitness equipment. The products are supported by Energy Micro’s Simplicity Studio, an easy-to-use software console helping to reduce embedded system development times by a half. Energy Micro is backed by leading Nordic venture partners, Northzone Ventures and Investinor. Further information is available at www.energymicro.com

Ref: EM057

No Press Pictures