Energy Micro appoints Sales Director for Greater China region

Company to expand presence throughout China

Oslo, Norway, May 20, 2011 – Energy Micro, the energy friendly microcontroller and radio company, has appointed Jeff Su as Sales Director for Greater China. The appointment supports a planned expansion of the company’s activities in the region, to include a representative office in Shanghai and the recruitment of field sales and application engineers across China.

The former Sales Director of WinTech Group’s microcontroller business in China, Jeff Su moves to Energy Micro with a wealth of MCU application experience. He previously managed operations at Morrihan, a major distributor of MCU products, opening offices in Beijing, Shanghai and Shenzhen and building sales and application teams across China. Jeff is a graduate of the Feng-Chia University in Taiwan.

Jeff Su said, “The increasing trend towards more energy aware product design means there is great demand in China for Energy Micro’s unique ultra low power microcontrollers and radio transceivers. The time is right for the company to increase its foothold in the region and I look forward to working with customers on the next generation of energy friendly product designs.”

For further information and reader enquiries:

Øyvind Borgan, Energy Micro AS, PO Box 4633, Nydalen, N-405 Oslo, Norway

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Tel:+47 23 00 98 00
Fax:+47 23 00 98 01
www.energymicro.com

For further information or to discuss feature article opportunities:

Rob Davies, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

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Tel: +44 (0)1225 470 000
Fax: +44 (0)1225 470 047
www.publitek.com

About Energy Micro
Energy Micro is a global provider of energy friendly microcontrollers and RF transceivers based on the ARM® Cortex™ processor core. Consuming a quarter of the energy of competing products, the company’s ultra low power EFM32 Gecko MCUs and EFR4 Draco radios target energy sensitive applications, including smart metering, building automation, security systems and portable heath and fitness equipment. The products are supported by Energy Micro’s Simplicity Studio, an easy-to-use software console helping to reduce embedded system development times by a half. Energy Micro is backed by leading Nordic venture partners, Northzone Ventures and Investinor. Further information is available at www.energymicro.com

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