Energy Micro in distribution agreement with Long Trump for Taiwan

September 9th, 2010 - Energy Micro, the energy friendly microcontroller company, has added Long Trump to its rapidly growing Asia Pacific sales network. The company will support Energy Micro's complete family of low power MCUs in Taiwan, now including the ARM® Cortex(TM) M3 based Tiny Gecko, Gecko and Giant Gecko devices.

Established in Taipei in 1985, Long Trump also operates offices in Shenzhen and Shanghai to service the China market. The company's product line card includes a range of complementary devices, including battery cells, RF ICs, passive components and analog semiconductors.

Mark Chang, General Manager of Long Trump said, "Extending battery life and reducing battery size have become key design challenges for a broad range of energy sensitive applications. Energy Micro's EFM32 microcontrollers provide an instant solution and are a great match for our applications experience and a perfect fit in our product portfolio."

Bryan Hung, VP Sales APAC for Energy Micro said, "Long Trump has a reputation for long and valued relationships with customers and suppliers and we look forward to a prosperous partnership with them. The Taiwan OEM and ODM sector for energy sensitive products is growing fast and having experienced, local representation is vital."

Founded in Oslo, Norway in 2007, Energy Micro's mission is to provide the world's most energy efficient microcontrollers. Its EFM32 Gecko microcontroller family has been proven to consume a quarter of the energy required by other 8, 16 and 32-bit microcontroller solutions. The EFM32 Gecko microcontroller is in full production and details of the software and pin-compatible Tiny Gecko and Giant Gecko products have been announced. The Gecko microcontrollers are supported by a comprehensive tool suite. For further information visit www.energymicro.com

For further information and reader enquiries:

Øyvind Borgan, Energy Micro AS, PO Box 4633, Nydalen, N-405 Oslo, Norway

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Tel:+47 23 00 98 00
Fax:+47 23 00 98 01
www.energymicro.com

For further information or to discuss feature article opportunities:

Rob Davies, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

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Tel: +44 (0)1225 470 000
Fax: +44 (0)1225 470 047
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About Energy Micro
Energy Micro develops, markets and sells the world's most energy friendly microcontrollers, based on the industry leading ARM® Cortex™-M3 32-bit architecture. The company was founded in 2007 by experienced semiconductor professionals with previous expertise from Chipcon, Texas Instruments, Atmel, Nordic Semiconductor. Energy Micro is backed by leading Nordic investors Northzone Ventures and Investinor. More information on Energy Micro is available at www.energymicro.com

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