Energy Micro makes South Korean appointment

Oslo, Norway, May 12, 2011 - Energy Micro appoints Byoung-Ho Choi as its first Country Manager for South Korea. BH Choi will head local sales and distribution activities for the company’s growing family of ARM® Cortex™ based energy friendly microcontrollers and RF transceivers. Energy Micro’s ultra low power EFM32 Gecko MCU and EFR4 Draco radio products are capable of consuming a quarter of the energy of competing solutions.

BH brings more than 18 years experience of semiconductor device sales to Energy Micro, gained in a range of market segments including telecom and datacom infrastructure and industrial and consumer electronics. A former Sales Manager and Country Manager for South Korea, his previous employers include PMC-Sierra and WJ Communications. BH is a graduate in electronics from Korea’s Kwangwoon University.

"Energy Micro has already been successful in introducing its energy friendly microcontrollers into the South Korean marketplace, by focusing on very low power applications, including portable healthcare, energy metering, security and other battery-powered products," said BH Choi. "I now look forward to helping accelerate our achievement in the country and establishing the EFM32 Gecko and EFR4 Draco as the first choice low power product architecture."

For further information and reader enquiries:

Øyvind Borgan, Energy Micro AS, PO Box 4633, Nydalen, N-405 Oslo, Norway

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Tel:+47 23 00 98 00
Fax:+47 23 00 98 01
www.energymicro.com

For further information or to discuss feature article opportunities:

Rob Davies, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

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Tel: +44 (0)1225 470 000
Fax: +44 (0)1225 470 047
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About Energy Micro
Energy Micro is a global provider of energy friendly microcontrollers and RF transceivers based on the ARM® Cortex™ processor core. Consuming a quarter of the energy of competing products, the company’s ultra low power EFM32 Gecko MCUs and EFR4 Draco radios target energy sensitive applications, including smart metering, building automation, security systems and portable heath and fitness equipment. The products are supported by Energy Micro’s Simplicity Studio, an easy-to-use software console helping to reduce embedded system development times by a half. Energy Micro is backed by leading Nordic venture partners, Northzone Ventures and Investinor. Further information is available at www.energymicro.com

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