Energy Micro to introduce Simplicity Studio development suite to dramatically cut MCU development time

Company makes long-term commitment to simplicity

Electronica 2010, Munich & Oslo, Norway, November 9th, 2010 – Energy Micro, the energy friendly microcontroller company has announced it is to introduce a complete graphical user interface development suite for its EFM®32 Gecko microcontrollers. Simplicity Studio™ will contain all the information, documentation and tools required by hardware, firmware and software engineers to more quickly and effectively develop embedded systems.

Geir Førre, Energy Micro’s President and CEO said, “’Simplicity’ and ’energy friendliness’ have always been maintained as Energy Micro’s two most essential core values. Today, we are committing to achieving a long term target of helping designers cut hardware and software development times for MCU based systems by a half, and Simplicity Studio will be one important step along the way.” “With our pioneering energyAware™ software tools we have already made significant progress towards achieving this goal, and with the development of the comprehensive Simplicity Studio we will continue to push the limits of and set new standards for efficient embedded development.”

Øyvind Grotmol, Energy Micro’s newly appointed VP of Simplicity, said, “Simplicity is vital in achieving significant reductions in development times and by helping to make the development process as simple as possible we aim to deliver the efficiency savings that have long been waited for. Our goal is for Energy Micro to become as equally well known and respected for its effective embedded development suite as it is for its world leading energy friendly microcontrollers.”

Key elements of the Simplicity Studio already available include the patent pending energyAware Profiler, the world’s first and easy-to-use energy and power debugging tool for embedded microcontroller system development, and energyAware Designer, for removing the traditionally time-consuming problem of debugging I/O pin conflicts. More innovative tools, developed both internally and by third parties, will be included in the Simplicity Studio following its release during Q1’2011.

For further information and reader enquiries:

Øyvind Borgan, Energy Micro AS, PO Box 4633, Nydalen, N-405 Oslo, Norway

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel:+47 23 00 98 00
Fax:+47 23 00 98 01
www.energymicro.com

For further information or to discuss feature article opportunities:

Rob Davies, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel: +44 (0)1225 470 000
Fax: +44 (0)1225 470 047
www.publitek.com

About Energy Micro
Energy Micro develops, markets and sells the world's most energy friendly microcontrollers, based on the industry leading ARM® Cortex™-M3 32-bit architecture. The company was founded in 2007 by experienced semiconductor professionals with previous expertise from Chipcon, Texas Instruments, Atmel, Nordic Semiconductor. Energy Micro is backed by leading Nordic investors Northzone Ventures and Investinor. More information on Energy Micro is available at www.energymicro.com

Press Pictures